Built for leaders who need actionable brand intelligence to expand market share, improve pricing power, or launch new offerings.
Lucidify measures brand differentiation and confidence signals; the visual & verbal signs that shape market perceptions and buyer behaviors.
Apply for the Beta
What You Get with the Beta Program
Lucidify translates brand identity from a subjective discussion into measurable insight.
Brand assessment measuring 108 key data points
Explanations of data
Action plan for how to use the results
Ability to access contextual data (competitor assessment)
1:1 time with founders to review results and shape future development
Why It Matters
Business performance is dependent on Buyer Confidence, which is shaped by the signals an organization transmits to the market.
But financial performance also depends on something less visible:
Buyer confidence.
When signals are unclear or inconsistent, buyers hesitate.
Sales cycles stretch.
Pricing pressure increases.
Lucidify identifies where perception friction may exist—and how to remove it.
This helps teams:
- Understand how perceptual risk is impacting growth
- Prioritize brand improvements with the highest commercial impact
- Align business units around a unified vision
- Track improvements in perception strength over time
Why Monitoring Matters
We can only manage what we can monitor.
Signal Monitoring allows you to:
- •Detect perception drift early
- •Protect pricing power and growth efficiency
- •Track the impact of repositioning or integration
- •Identify risk before it affects valuation
- •Treat brand as an ongoing performance asset
Only 4 Spots Left
The current beta group is limited to a select group who are intent on uncovering hidden perceptual risk and using this data to grow their organization.
Who Is This For
Leaders who have a deep interest in data intelligence to unlock brand perceptions and drive performance.
This Is Likely a Good Fit If
- Pricing power feels fragile
- Sales cycles feel longer than they should be
- Buyers compare you to competitors too easily
- Portfolio companies lack a clear category position
- Marketing spend is increasing but efficiency is not improving
- Acquisitions or roll-ups feel fragmented in the market
This Is Not for You If
- You are looking for a logo redesign or creative refresh
- You believe brand perception cannot be measured
- You want tactics before diagnosis
- You are not prepared to act on what the data reveals
Lucidify is a diagnostic and decision tool—not a design service.
Beta Program Structure
DURATION
8 weeks
PARTICIPATION
You nominate companies; we run the Lucidify assessments.
DELIVERABLES
Access to assessment results through online client portal and 1:1 time with founders
COLLABORATION
Two 30 minute reviews between one company representative and the Founders
MINIMAL LIFT
You name the companies to assess and we do all the work
VOLUME
4 company assessments over 8 weeks
Beta Program Pricing
Choose the structure that fits your portfolio needs.
Level 1
For early adopters ready to uncover perception risk and measure brand signals.
/month for first 90 days, then $2,500/month
Option to cancel after 90 days
Apply for the Beta- Brand assessments across 108 identity signals
- Online client portal access
- 1:1 time with founders to review results
- Action plan and data explanations
Level 2
For teams that want assessments plus ongoing brand signal monitoring.
No beta discount
Get Started- Everything in Level 1
- Ongoing Brand Signal Monitoring
- Quarterly Signal Reports
- Perception drift alerts
Level 3
For firms that want full portfolio coverage with unlimited volume.
Unlimited assessments
Get Started- Everything in Level 2
- Unlimited brand assessments
- Full portfolio monitoring
- Priority access to new features
- Dedicated founder support
Apply for the Beta
Fill out the form below and we'll be in touch.